How can we influence attitudes? How can we improve people's perception of one another? How can we help modify behavior toward actions and values that are more just and humane? Can social structures be changed for the better?
The tendency to categorize people, places, or things on the basis of generalized attitudes is one reason we are all prejudiced against something. Some of us are against certain foods we have never tasted, countries we have never visited, people we have never met, or political systems that we have only heard about.
Prejudice, an attitude with a blind spot? Psychologists say, that prejudice is an attitude that is unsupported by reasonable evidence, that persists over time, and is based on an emotional feeling about the person or group being judged. It usually implies that the other person or group is some way inferior to your own group.
Prejudice gives root to discrimination. The unfortunate consequences affect most of us--those discriminated against, those who discriminate, and those who stand by, silently, and let discrimination continue.