No one can argue that we do not live merely to satisfy our bodily needs. We spend a lot of time and energy doing many things, such as working puzzles, reading, going to church, window shopping, visiting friends, internet browsing, blogging, and a host of other activities that serve no immediate biological purpose. Unlike biological drives, which are similar for all members of the species, psychological and social motives are much more variable and dependent on cultural learning. For example, many cultures encourage individual competition. Being a winner enhances self-esteem. In other cultures, competition is frowned upon. Needs for self-esteem are met, not by excelling individually, but by being a contributing member of the group.
What we will look at here are those motivations that pattern our lives. Some may be characteristics of our culture alone. Some may span cultures. Sometimes we are self-motivated by forces in our environment. Often the reasons why we do something may be interpreted in a number of ways. Only you know what makes you tick.
"Motivation is everything, you can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people."
Lee Iacocca
Lee Iacocca
